How To /

Style Guide

A quick reference for the image sizes, fonts and colors used across the site.

Please reference the list below whenever you’re creating new images for your site. You should find a size for all possible images you’ll need/use.

Image Sizes

  • Call-to-Action: Interruptor: 470 × Any Height
  • Column: Any Width x 293 (jpg)
  • Gallery: 2 Count: 1000 x 440 (jpg)
  • Gallery: 3 Count: 1000 x 670 (jpg)
  • Gallery: 4 Count: 800 x 800 (jpg)
  • Hero: Home – Background: 1920 × 750 (jpg)
  • Hero: Home – Focus: 845 × 750 (png)
  • Icon: 94 x Any Height (png / svg)
  • Logo: 200 x 75 (png)
  • Product Detail: Crousel Image: 593 x 633 (jpg)
  • Text / Image: Multi – Small: 235 x 280 (jpg)
  • Text / Image: Multi – Large: 385 x 575 (jpg)
  • Text / Image: Single: 595 x 595 (jpg)

Font Specifics

  • H1 – Ringold (Sans), 400, ALL CAPS • 45/50px • Color: Deep Red • Margin: 0 0 20px
  • H1 Tablet – 55/60px
  • H1 Desktop – 88/92px
  • H2 – Ringold (Sans), 400, ALL CAPS • 35/40px • Color: Deep Red • Margin: 0 0 20px
  • H2 Tablet – 40/45px
  • H2 Desktop – 50/55px
  • H3 – Ringold (Sans), 400, ALL CAPS • 30/40px • Color: Deep Red • Margin: 0 0 20px
  • H3 Desktop – 35/45px
  • H4 – Ringold (Sans), 400, ALL CAPS • 28/34px • Color: Deep Red • Margin: 0 0 20px
  • H5 – Ringold (Sans), 400, ALL CAPS • 22/28px • Color: Deep Red • Letter-Spacing: 1px • Margin: 0 0 20px
  • H6 – Ringold (Sans), 400, ALL CAPS • 18/28px • Color: Deep Red • Margin: 0 0 20px
  • Paragraph Text – Sofia Pro, 400 • 16/30px • Color: Black • Margin: 0 0 15px
  • Paragraph Text Desktop – 18/30px • Margin: 0 0 20px
  • Intro Text – 600, 22/30px
  • Pre-Title – Sofia Pro, 600 ALL CAPS • 18/25px • Color: Black • Letter-Spacing: 2px • Margin: 0 0 20px

Site Color Values

Black – #000000
Charcoal – #3C1116
Deeper Red – #640718
Deep Red – #782434
Red – #e63e30
Orange – #e67200
Gold – #f1c400
White – #ffffff
Blue – #191998
Light Blue – #00A4EB